St Albans Charity Cycle Ride


About The Project

The first St Albans Charity Cycle Ride (SACCR) was organised by the three St Albans Rotary clubs in 1994. A rotary club was first established in St Albans in 1928 and one of the many aims of Rotary has been to encourage and support good causes by fund raising and volunteering. By 1994 there were three Rotary clubs in the town and they were looking to organise a fundraising event which they could all participate in and the idea of a cycle ride was conceived. Back in 1994 cycle rides were not the everyday fundraising activity that they have since become and the first ride was warmly received and grew quickly in popularity over its early years.

What We Did

Chits redesigned the SACCR website making it mobile friendly, search engine optimised and modern in design. Our aim was to increase online registrations for the event and provide each rider with their own unique QR code for scanning on the event day.

The website required a complete re-vamp with a greater focus on photo and video content to appeal to visitors. An additional functionality allowing direct donations to be made was added to the website to allow visitors the option to raise funds & help the community. A relatively long registration form was vastly simiplified so it is both quick to populate and extremely user friendly. The registration form also directly linked to an online payment facility to allow for advance online payments. Upon checkout, each user was provided with a unique barcode which would ultimately assist the event admins in tracking and registering individuals at entry and exit points on the event day. 


  • Outdated website
  • Webpage crashes during peak traffic increases in registration
  • Lengthy & complex registration process
  • Difficult to find relevant information
  • Lack of video and photo content


  • Created a modern up to date website 
  • Incorporated a simple, user friendly online registration system
  • Optimised webpage to be SEO friendly
  • Integrated a unique barcode system to speed up registration on event day
  • Comprehensive CMS system
  • Logo re-design


Increase In Website Traffic


Increase In Annual Business Growth

“Chits has helped us enormously in redeveloping our website which has been critical to the future of this charitable fundraising event. Through Chits' guidance and support we were able to modernise & streamline our approach so the experience of the entrants to the event will be that much better, that much smoother and that much more enjoyable.”


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