"Keep visitors on your site longer by getting them to interact"
Interactivity is one of the latest tools to make web browsing a more enjoyable experience for patients. Interactivity tools could include:
- Integrated videos
- Animated 'before' and 'after' surgery
- Interactive gallery animation
- Mobile health applications
- 3D gallery to allow prospective patients to see your hospital or clinic
- Interactive appointment booking systems
Visual information has increased dramatically, particularly on the Internet – according to Google Trends. This isn’t surprising as the human brain is programmed to interpret and respond to visual information more effectively than text. Our brain is a computer that takes in a huge amount of information every day and in this technological age; we take in more information than ever before.
Sometimes reading endless reams of text is just too taxing. Average web users only skim pages that they view and don’t read all of the information on the page. Interactive web graphics break up long pages of text and make them more appealing to users. Bright animations or videos make it easier for viewers to process information and they are more likely to read health promotions on a site if it is full of pictures and interactive media.
Applying Interactive Tools to Your Website
You can improve the functionality of your website by adding interactive tools. They are especially useful to cosmetic surgery practices. If you’re a cosmetic surgeon with a consultant website you can increase the amount of interest in your clinic by adding moving ‘before’ and ‘after’ surgery pictures that gradually morph from one to the other.
Potential patients are more likely to book an initial appointment to discuss a cosmetic operation if they can see the positive result first.
However, you don’t have to be a surgeon to benefit from having an interactive website. Doctors can also use visual applications to deliver healthy lifestyle messages or instructions on taking medicines. The applications could be utilised by well-man and well-woman clinics, paediatrician clinics, sports injury clinics or private obstetric practices, to name a few.
More patients say they understand information on medicine and health advice better if it is given to them with pictures or moving animations included.
Call on the Experts
Chits UK are the digital marketing specialists who focus on professional healthcare marketing and can create responsive websites that are mobile friendly and interactive, to attract new clients and make viewing easy and fun. We place special interactivity tools on our consultant websites and other healthcare sites so both doctor and patient can benefit.