To be successful in healthcare marketing, private consultants, clinics and hospitals must gain an advantage over their competition.
Not understanding your key competitor’s online activities could result in lost new clients. It is important to know what your competitors are doing on the Internet so you can combat and reduce any advantage they have. By identifying their online marketing strategies you will be in a position to capitalise on their weakness and leverage your own strengths to effectively acquire, retain and grow your client base.
Components of the Competitor Analysis
- Do a competitor review to identify the top 10 websites in your healthcare sector
- Home page review of your top competitor sites
- Provide your competitors’ organic key phrases within Google
- Produce a list of competitors’ keywords within Google Adwords along with costs per click
- See the keywords that your competitors are targeting
- Assist with estimating your potential click spend for similar key phrases
- Review your online strategy and make recommendations to improve client acquisition
For further information on the valuable service, call Chits today.